How to protect your brand from AI-powered scams on Instagram

tInstagram serves as a dynamic platform for businesses to connect with their customers and expand their brand presence. Unfortunately, it has also become a prime target for scammers who utilize artificial intelligence (AI)-powered tools to create deceptive fake accounts, luring unsuspecting individuals into divulging personal information or falling victim to financial scams.

To safeguard your brand from AI-powered scams on Instagram, consider the following tips:

Stay vigilant and recognize the signs of a scam: Scammers employ AI to fabricate accounts that closely resemble genuine users or businesses. Additionally, AI is used to generate authentic-looking images and videos. Familiarize yourself with the common indicators of a scam, including:

New or low-follower accounts

Poorly written or nonsensical account bios

Limited number of accounts being followed

Excessive promotion-focused content

Avoid clicking on links from unknown sources via Direct Messages (DMs): Scammers frequently send DMs containing links that lead to fake websites or apps. Although these platforms may appear legitimate, their purpose is to illicitly obtain your personal information or finances. Exercise caution and refrain from clicking on such links unless you trust the sender explicitly.

Be mindful of the information you share on Instagram: Scammers can exploit your personal data to target you with additional scams. Exercise discretion and refrain from sharing your phone number, email address, or financial details on Instagram unless you have established trust with the individual or business you are engaging with.

Report scams to Instagram: If you encounter a scam on Instagram, promptly report it to the platform. Instagram has dedicated experts working diligently to remove scams from their platform and maintain user safety.

Here are two notable facts concerning AI-powered scams on Instagram:

In 2022, the number of AI-powered scams on Instagram witnessed a staggering 60% increase.

AI-powered scams on Instagram resulted in an estimated loss of $1.3 billion for businesses in 2022.

By adhering to these recommendations, you can fortify your brand against the perils of AI-powered scams on Instagram.

Call to Action:

If your business utilizes Instagram, ensure that your employees are educated about the risks associated with AI-powered scams.

Share this blog post with your followers to help them stay informed and safe while using Instagram.

Report any scams you come across on Instagram to the platform.

Together, we can contribute to making Instagram a safer environment for businesses and users alike.